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Dream Program 

Keap Case Study

(Formerly Infusionsoft)

Overview: 

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 From March 2013-December 2018, I was the facilitator of Keap's Dreaming Program.  I designed and created the program in large part from the ground up.   After, having many ask me the story of how the program started and others curious about some of the practical details of how the program worked, I wanted to share a detailed picture of the program along with its effects, successes and challenges.  

Keap
Industry: Technology 
Location: Chandler, AZ
​
Size: 500+ Employees
Keap is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce. It is based in Chandler, Arizona

Percentage of Leaders who were Dream Leader Certified 

70%

Employees who accomplished Dreams
​ out performed those who didn't by​

10%


Key Lessons Learned:

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Cultural Foundations

A dreaming program needs a great culture, a culture of trust and accountability.  ​​
Learn More
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Alignment to the Business 

A culture of dreaming needs to align to the company's rhythm and flow.
​

Learn More
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Dream Leader Certification

Involving frontline leaders in the dreaming program is crucial for success. ​ ​
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Program Kickoff

Kicking off the program is a key step to making a first good first impression.​
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What employees were saying: 

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When leadership fostered a culture of dreaming, it energized our people and, oddly enough, created a sense of loyalty to each other and led to greater job performance.    - Cindy
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I signed up for a learn-to-play ice hockey class a few weeks later and worked on my skills. In the skills class, I met friends who invited me to join their team. We played our first game three weeks ago and a dream that I’ve had for over 20 years was finally fulfilled!-Brandon
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The Dreaming Program gave me permission to think WAY outside my little box. Identifying a dream and expanding my realm of reasonable empowered me to do more and dream bigger! It also gave me a structure to share with others. I've shared my experiences with family members, friends, the other companies I've worked at and even my church group! It's helped me identify what I want to do, where I want to go and who I want to become. I check items off my dream list every year and it's totally exhilarating! - Matt

Just some of the Many Dreams Accomplished...

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Start a foundation for Mothers facing infant loss.
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Buy my first home and my first dog.
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Visit relatives  in Iceland.
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Adopt a child.
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Buy a nice camera and learn to take great pictures. 
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Get my pilots license.
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Get my MBA.
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Start a business. 
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Run my first marathon.
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Lose 100 pounds. 
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Give my Dad a brand new Camero for Christmas. 
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Become the company's top sales person.
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Ride an Elephant in Thailand.
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Ride my bike from Germany to my ancestral home in the Netherlands.
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Take my family to Disney World.
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Attend a wedding in Europe.
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Become a US Citizen.
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Get certified as a Zumba instructor.
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  • Home
  • About
  • How We Help
    • Dream Leadership Certification
    • Speaking
    • Culture Development
  • Case Study
    • Cultural Foundations
    • Business Integration
    • Dream Leadership at Keap
    • Program Kick off
  • Reach Out