Case Study

Overview:

From March 2013-December 2018, I was the facilitator of Keap's Dreaming Program. I designed and created the program in large part from the ground up. After, having many ask me the story of how the program started and others curious about some of the practical details of how the program worked, I wanted to share a detailed picture of the program along with its effects, successes and challenges.

Keap
Industry: Technology
Location: Chandler, AZ
Size: 500+ Employees

Keap is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce. It is based in Chandler, Arizona

Percentage of Leaders who were Dream Leader Certified

70%

Employees who accomplished Dreams
out performed those who didn't by

10%

Key Lessons Learned:

Cultural Foundations

A dreaming program needs a great culture, a culture of trust and accountability.

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Alignment to the Business

A culture of dreaming needs to align to the company's rhythm and flow.

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Dream Leader Certification

Involving frontline leaders in the dreaming program is crucial for success.

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Program Kickoff

Kicking off the program is a key step to making a first good first impression.

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What employees were saying:

When leadership fostered a culture of dreaming, it energized our people and, oddly enough, created a sense of loyalty to each other and led to greater job performance. - Cindy

I signed up for a learn-to-play ice hockey class a few weeks later and worked on my skills. In the skills class, I met friends who invited me to join their team. We played our first game three weeks ago and a dream that I’ve had for over 20 years was finally fulfilled!-Brandon

The Dreaming Program gave me permission to think WAY outside my little box. Identifying a dream and expanding my realm of reasonable empowered me to do more and dream bigger! It also gave me a structure to share with others. I've shared my experiences with family members, friends, the other companies I've worked at and even my church group! It's helped me identify what I want to do, where I want to go and who I want to become. I check items off my dream list every year and it's totally exhilarating! - Matt