Lesson #3: Dream Leadership Certification
Dream Leadership Certification was born because as the Dream Guy, I was constantly have people telling me, "I wish I had your job."
I realized that I needed to give my job away to as many leaders as possible! Why? Because, leaders are in a far better position to manage the dreams of their employees than some member of the HR team. Leaders are in the trenches every day with their employees, they had authority over bonuses and vacation days, they are the ones that need to create trust and deep relationships with those they lead. So, we created a one-day certification for our leaders. They came, and the training was indeed transformational. Not only did the Dream Leaders learn to manage the dreams of those they lead but the success rate of dream completion went way up through out the company! By the time we were finished we had around 70% of all of our leaders who were regularly working with their employees on their dreams. It was amazing. After we implemented the Dream Leadership Certification dreaming inside our company really took off. It become common for me to be stopped in the hall way with a, "Dan you'll never believe it but my dream came true." The best part about it was that I would have no idea that they had even started on that dream in the first place. They were getting the support and encouragement that they needed from their direct managers (who had been trained as Dream Leaders) and their team. Having all of your leaders working as Dream Leaders to me is THE key to any programs success. |
How can we help?Our purpose is to help more organizations create a dream culture and as a result we offer a complimentary 45-minute consult to help you figure it out!
Infusionsoft made a purposeful decision on what their company culture was going to be, they didn’t just let it happen. Having employees who are doing the work they love, engaged, and inspired, produces better work, which in turn, means happy customers. |
Other Key Lessons Learned:
Case Study HomeTo return back to the case study home page, click on the button below.
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Cultural FoundationA dreaming program needs a great culture, a culture of trust and accountability.
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Alignment to the BusinessA culture of dreaming needs to align to the company's rhythm and flow.
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Program KickoffKicking off the program is a key step to making a first good first impression.
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